Focus.
"What focus means is saying no to something that with every bone in your body think is a phenomenal idea, and you wake up thinking about it, but you end up saying no to it because you're focusing on something else."
-Steve Job's Lesson to Jony Ive.
We have limited resources. Everything is limited. If we spread things too thin, there is no way we will be successful. So instead, we choose to narrow our focus, like a needle point, on a specific area where we can make breakthroughs.
We just focus on a single point. At first, we had several hundred employees focus on this point, then we had several thousand, tens of thousands, and now we have hundreds of thousands. We always focus all of our energy on this same single point.
Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand.
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